Cookies are small text files that are placed on your device (computer, tablet, smartphone, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to website owners.
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Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device for a set period of time specified in the cookie, and are activated each time you visit the website that created that particular cookie. Session cookies are temporary and are deleted when you close your browser.

There are several types of cookies that websites may use:

Strictly Necessary Cookies: These cookies are essential for the website to function properly and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.

‍Performance/Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site.

‍Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

‍Targeting/Advertising Cookies: These cookies may be set through our site by advertising partners to build a profile of your interests and show you relevant adverts on other sites. We do not currently use this type of cookie.

Layer PM uses cookies solely for analytics purposes. We use Google Analytics to help us understand how visitors interact with our website. This information helps us improve our website and provide a better user experience.
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Specifically, we use cookies to:
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• Understand how visitors find and use our website
• Determine the number of unique visitors to our website
• Analyse which pages are most frequently visited
• Monitor website performance and identify any issues
• Improve website content and functionality based on user behaviour

Google Analytics is a web analytics service provided by Google LLC. It uses cookies to collect information about your use of our website, including your IP address (which is anonymised), the pages you visit, the time spent on each page, and how you arrived at our site.

The information generated by these cookies is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
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For more information about how Google uses data when you use our website, please visit: https://policies.google.com/technologies/partner-sites

Through Google Analytics cookies, we collect the following types of information:
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• Your anonymised IP address
• Browser type and version
• Operating system
• Referring website (if applicable)
• Date and time of visit
• Pages visited and time spent on each page
• Geographic location (country/city level)
• Device information (desktop, mobile, tablet)
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This information is collected in an aggregate, anonymous form and does not personally identify individual visitors.

You have several options for managing cookies:

Browser Settings

‍Most web browsers allow you to control cookies through their settings. You can typically find these options in your browser's "Settings," "Options," or "Preferences" menu. Common browser cookie management options include:

• Viewing cookies stored on your device
• Deleting all or specific cookies
• Blocking all cookies
• Blocking third-party cookies
• Setting preferences for certain websites

For more information on how to manage cookies in specific browsers, please visit:
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• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

‍Google Analytics Opt-Out

You can specifically opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. This add-on prevents the Google Analytics JavaScript from sharing information about your visit with Google Analytics. The add-on is available for most major browsers at: https://tools.google.com/dlpage/gaoptout

Impact of Disabling Cookies

Please note that if you choose to block or delete cookies, some features of our website may not function properly, and your user experience may be affected. However, since we only use analytics cookies, blocking these should not significantly impact your ability to use our website.

Depending on your location, you may have certain rights regarding your personal data and cookies, including:
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• The right to be informed about how we use cookies
• The right to access information collected about you
• The right to request deletion of your data
• The right to opt out of analytics tracking

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or any other reason we deem necessary or appropriate. Any changes will be posted on this page with an updated effective date.
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We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated terms.